Rip Curl and Skullcandy have teamed up to rally around mutual teamrider and 2x ASP World Champion, Mick Fanning, to launch the first Signature Audio-Enabled Hoodie, boasting two removable speakers in the hood. The hoodie, designed and developed from start to finish with Mick’s input, is a lightweight fleece with an MP3 player pocket plug-in, and is a true reflection of Mick’s taste.

“Being able to work with my different sponsors to collaborate around a unique product to the market has been really exciting,” Fanning said regarding the collaboration. “I hope people dig the hoodie and dial in a good soundtrack for while they wear it!”

The campaign was shot on location in New York City by Steve Sherman this past September amidst the packed streets near Times Square. The video and full photo gallery can be viewed on the product website : www.ripcurl.com/fanningcollab

The official product launch party ensued the night of November 3 at John Colins Lounge in conjunction with the 2011 Rip Curl Pro Search Somewhere in San Francisco. Retailers, media, VIPs, and ASP World Tour surfers alike congregated to have some drinks, hit the dance floor, and support Mick with the launch of this collaboration.

The signature hoodie is available at limited specialty retailers nationwide, and more information is available at both www.ripcurl.com/fanningcollab and www.skullcandy.com/fanningcollab

original story from ripcurl

Two world-renowned powerhouses join forces to develop a line of wetsuits, rash guards, skins and other products for the active lifestyle.

Redondo Beach, CA – October 19, 2011 – Two names that inspire. Two names that are synonymous with ocean adventure and protection of the environment. Jean-Michel Cousteau and Body Glove International announce a new line of wetsuits, rash guards, skins and other active lifestyle products that unite the distinctive designs and colors made famous by Jean-Michel Cousteau with the superior quality and global brand recognition of Body Glove. A percentage of the sale of each Jean-Michel Cousteau Body Glove wetsuit and other products will go to preserve and protect the oceans through the vital work of Jean-Michel Cousteau’s Ocean Futures Society.

“Body Glove is honored to be launching a new and vibrant line of wetsuits and other aquatics products with Jean-Michel Cousteau,” said Russ Lesser, President of Body Glove International. “Body Glove and Jean-Michel Cousteau share a unique intertwined history. For sixty years Jean-Michel Cousteau and his family and three generations of the Meistrell family, founders of Body Glove, have independently been dedicated to preserving and protecting the oceans. Together we will be able to provide the gear necessary to allow safe and comfortable access to the water. Body Glove is especially excited to develop products with Jean-Michel Cousteau to build upon this shared legacy and to benefit a cause as vital as the Ocean Futures Society.”

read more at bodyglove