Laid back surf-inspired apparel company Toes on the Nose introduces limited edition, U.S.-made board shorts crafted entirely of discarded sailboat sails for their summer 2010 collection.
The “2nd Wind Project” is Toes on the Nose’s personal effort at reducing the carbon footprint of old discarded sailboat sails. The recycled sailcloth is used to produce handmade, limited edition board shorts, board bags and beach bags that are manufactured entirely in California.
Each garment, individually, uniquely, and locally crafted, results in a higher-than-average traditional board short cost, retailing between $95 to $125. Customers however, are happy to pay the premium for its distinctiveness. Production of these one-of-a-kind board shorts, board bags and beach bags are already in the works and will be available soon.
The 2nd Wind Project was released in January at Orlando, Florida’s Surf Expo and at the recent Outdoor Retailer show in Salt Lake City, Utah. Orders are coming in from boutiques, sailing clubs and surf shops across the United States, Hawaii and throughout the Caribbean.
“The 2nd Wind Project gives us a chance to use recycled material in creating unique, one-of-a-kind pieces to incorporate into our collection,” said Richard Allred, Toes on the Nose president. “As a company dedicated to the art of surfing, it is important for us to do our part in keeping our oceans and earth clean.”
www.toesonthenose.com
see video of event on facebook
O’Neill’s first-ever earth-conscious collection, Eco’Neill, made its debut on 4.22.10 in collaboration with j.k. livin artist MISHKA @ Saturdays Surf NYC in the heart of SoHo*. The intimate cocktail party and preview event for the Spring 2010 Men’s Collection welcomed fashion, music and lifestyle media, industry execs and trendsetters to the coolest art-gallery-turned-boutique location on Crosby Street.
Guests checked out the clothes and silent auction items, ranging from a signed Jordy Smith surfboard, TAYLOR guitar, j,k. livin shirt autographed by Matthew McConaughey, surf lessons with O’Neill rider Cory Lopez, a trip for two to Hawaii, and more.
Gourmet hot dogs, Vita Coco water and cocktails were served, while Mishka performed a very cool acoustic set featuring tracks off his newly released album “Talk About”on the outdoor patio. The show was streamed LIVE on O’Neill’s facebook page for those unable to enjoy it in person – facebook.com/ONeill
A variety of men’s ECO’Neill styles hitting stores this week were on display including soft bamboo beanies, graphic tees, eco wetsuits, signature 1952 Heritage Logo tees made of organic slub, eco twill khakis, organic flannels, and “green jeans.”
