H2O Audio (www.h2oaudio.com), the leader in high performance waterproof headphones and accessories for active people everywhere, today announced a multi-year partnership with 16-time Olympic medalist and 17-time World Champion swimmer, Michael Phelps. Committed to encouraging healthy living, enhancing the swimming and training experience and spreading awareness for the sport, H2O Audio and Phelps will collaborate on product development and marketing initiatives.

Phelps’ imagery and voice will be integrated into select product packaging, advertisements and displays at leading retailers including Apple Stores, Best Buy and Target, as well as online at www.h2oaudio.com and www.amazon.com. The campaign will launch this Summer.

“H2O Audio is extremely proud to welcome Michael Phelps to our team,” said Kristian Rauhala, founder and ceo, H2O Audio. “It’s an honor to have the opportunity to work with one of the finest athletes in the world, especially one who so perfectly aligns with H2O Audio’s mission to encourage everyone — from the elite athlete to the recreational participant — to pursue an active lifestyle and push their level of performance.”

check out more story at transworld

Firewire Surfboards CEO Mark Price on the cover of Entrepreneur Magazine’s July 2009 issue. The article and cover of the magazine touts Firewire’s innovative style of shaping and how it’s changing the way boards are made.

“Competitive surfing was once about carving the surface of a wave; now the sport is heading “above the lip”-in the air-where skate-style moves are becoming de rigueur for a new generation of riders… Firewire is aiming its manufactured boards at daily surfers.”

check out more at firewire’s site

download the PDF

Joel Tudor has placed his passion for surfing directly into a line of surfboards and apparel called KOOK BOX.

The name Kook Box comes from the first fin’d surfboards designed by Tom Blake in 1929 or early 1930. In the early 1930’s the Cigar Box or Kook Box a hollow surfboard/paddleboard was used by U.S. special forces in training exercises and stealth missions. The units trained by a Canadian Doctor and Brazilian Jiu-Jitzu expert later became known as the Navy Seals.

The brand brings together Joel’s passion for surfboard design and experimentation as well as his inspired journey into the study of the martial arts. Apparel and board logos utilize images found in the manuscripts written by the Canadian Doctor.

check out the site http://www.kookboxx.com/

read more at the surfer mag forums