After having proven to be a successful concept store in Mall of the Emirates, local owners and operators Al Boom Marine, selected the new Mirdif City Centre as the perfect location for the second Rip Curl store in the region.

“Because of the brand’s international popularity, both tourists and local residents alike, enjoy shopping at these colorful stores and the brand is not only about surfboards and wetsuits, the product offering is much wider than that featuring surf wear, watches, surf accessories and even mountain wear.

“Rip Curl has truly become a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain,”  says Steven Holbrook, CEO of Al Boom Marine.

in the sixties in Australia, Rip Curl has earned its reputation as the world’s leading surfing wetsuit brand. Yet today the brand is about so much more than wetsuits and surf boards as this bright and colorful new Rip Curl Store in Mirdif City Centre is testament to.

www.ripcurl.com

story via surfersvillage

Rusty is proud to announce the addition of 20-year-old Balinese ripper Mega Semadhi to the surf team. Hailing from Bali’s famed Bukit Peninsula – home to iconic breaks such as Uluwatu, Padang Padang, and Bingin – Mega honed his tuberiding and aerial skills at an early age and has fast become an internationally recognized talent.

“We are very excited to have Mega on board,” said Rusty Indonesia’s Kane Faint. “Mega’s progressive, innovative surfing is the perfect fit for Rusty. I’m looking forward to watching him take his surfing to the next level.”

Mega Semadhi

“It’s great to start the year fresh, knowing that Rusty is behind me 100%” said Mega. “Some of my favorite surfers ride for Rusty so I’m really happy to be part of the team.”

In 2010 Mega plans to build on his international profile while continuing to compete on the Indonesian Surfing Championship tour. You can catch him in the Ulu’s lineup whenever it’s pumping – throw him a shaka and he might call you into a wave!

www.rusty.com
www.rusty-europe.com

see original rusty post at their blog

Finisterre’s first ambassador, Carlos Burle, was crowned the first Big Wave World Tour Champion this weekend after a non-stop year of tackling the world biggest waves. The overall tour win marks the culmination of an outstanding season in the big wave world that was marked by quality swell that delivered across the big wave locales.

Tom Kay, Finisterre founder remarked, “We have seen Carlos at his best throughout the season. Every week it seems we receive a little message from far away shores of the latest session, consistently pushing the limits of what is imaginable, before jetting off on the promise of a fresh chart and a new swell.”

read the rest of the story at transworld.