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Jon Foreman promises that Switchfoot fans will get a different perspective on the band from its upcoming film project, “Fading West,” which the band will tease with a trailer at the auction night before the group’s just-announced 9th Annual Bro-Am surfing contest and concert.

The Bro-Am takes place July 12-13 in Encinitas, Calif. A charity auction, a performance by Switchfoot and a sneak peek of “Fading West” will take place on the 12th, while the 13th will feature a full-scale beachfront concert, a charity surf contest with surf jousting exhibitions between heats, and the Rob Machado Bro Junior competition. The Bro-Am has raised more than $715,000 for San Diego-area children’s charities during its history. More information about the event will be posted on the band’s website.

As for the “Fading West” film, Foreman tells Billboard that, “Our goal was always to be professional surfers — and I’m only partially kidding when I say that — and if nobody is gonna make a movie about us, let’s do it ourselves. We love surfing, so this was kind of a chance to introduce that to the rest of the world and maybe connect a few of the dots to the music as well.”

“Fading West” combines scenes of the band surfing at locales around the world — including the U.S., South Africa, Bali, Australia and New Zealand — with behind-the-scenes of Switchfoot on tour and in the studio, as well as on stage. “It’s about rock ‘n’ roll and the journey we’ve been on for the past eight albums,” Foreman says. “There’s a lot of special moments in the film.”

Tuesday, October 30, 2012—the day before Halloween—started like any other morning in my life. I filled up a mug of coffee, loaded my car, and headed to the beach to surf. Fall had been good to Humboldt Bay’s surf-exposed peninsula and this morning followed suit. Smoke from a nearby power plant drifted up and over Samoa Boulevard, hinting of offshore southeast winds and groomed conditions off the North Jetty. I remember the first thing I noticed when I eased onto the beach at the end of Bunker Road was a large flock of shore birds flying low to the surf, reflecting shimmering silver like the offshore ocean spray. I tried to film the spectacle on my phone—but you just had to be there to appreciate it.

The morning looked perfect, high-tide peaks broke up and down the beach, most of the action focused where an underwater canyon funnels in the approaching swells and maximizes their size and intensity. The water looked clean and clear—characteristic of October. As I began suiting up into my 5mm wetsuit I got a call from my friend Teddy asking how the surf looked. I laughed and asked him how he knew I was checking the surf. “I guess I know you too well,” he answered.