A story by gizmodo highlights this big wave surfing jacket design.

If you always wanted to be engulfed by a hundred tons of shark-infested water, you really need one of these Mairine surfing jackets. It really can save your life. If this thing were real.

The Mairine—University of New South Wales student Grant Humphreys’ finalist design for the Australian Design Awards—is a jacket for big wave surfing, the kind that requires the surfer to be towed to the wave’s location under extreme weather conditions. You know, when surfing stops to be really JackJohnsonish fun and starts being extremely fun. Until you die.

To avoid the Bodhi ending, the Mairine has a air canister in the back, which can quickly inflate the jacket in case of emergency. The inflation could be manual, or if the surfer falls unconscious, a manual spring-loaded timer will fire the canister and push the surfer up so the sharks can see him better.

After having proven to be a successful concept store in Mall of the Emirates, local owners and operators Al Boom Marine, selected the new Mirdif City Centre as the perfect location for the second Rip Curl store in the region.

“Because of the brand’s international popularity, both tourists and local residents alike, enjoy shopping at these colorful stores and the brand is not only about surfboards and wetsuits, the product offering is much wider than that featuring surf wear, watches, surf accessories and even mountain wear.

“Rip Curl has truly become a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain,”  says Steven Holbrook, CEO of Al Boom Marine.

in the sixties in Australia, Rip Curl has earned its reputation as the world’s leading surfing wetsuit brand. Yet today the brand is about so much more than wetsuits and surf boards as this bright and colorful new Rip Curl Store in Mirdif City Centre is testament to.

www.ripcurl.com

story via surfersvillage