After having proven to be a successful concept store in Mall of the Emirates, local owners and operators Al Boom Marine, selected the new Mirdif City Centre as the perfect location for the second Rip Curl store in the region.

“Because of the brand’s international popularity, both tourists and local residents alike, enjoy shopping at these colorful stores and the brand is not only about surfboards and wetsuits, the product offering is much wider than that featuring surf wear, watches, surf accessories and even mountain wear.

“Rip Curl has truly become a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain,”  says Steven Holbrook, CEO of Al Boom Marine.

in the sixties in Australia, Rip Curl has earned its reputation as the world’s leading surfing wetsuit brand. Yet today the brand is about so much more than wetsuits and surf boards as this bright and colorful new Rip Curl Store in Mirdif City Centre is testament to.

www.ripcurl.com

story via surfersvillage

Former NSSA National Champion, the 2008 ASP World Junior runner-up, 2009 WQS ranked # 14, and Rip Curl team rider, Bethany Hamilton, will have a theatrical film released tentatively late 2010 based on her inspirational and courageous story.

See post on film set

It’s been over six years since Bethany lost her arm in a shark attack that changed her life forever. Since then, Bethany has inspired millions of people around the world, as she has not only continued her dream of becoming a world-class professional surfer, but she has overcome all obstacles to become one of the most well-rounded female surfers in the world. From towing into 20-foot Jaws waves to proving a consummate competition threat in any conditions, Bethany’s unfathomable journey has led to the production of SOUL SURFER, a theatrical film based on Bethany’s life.

With a star-studded cast including Dennis Quaid, Helen Hunt, Anna Sophia Robb and Carrie Underwood, amongst others, filming has just completed in Hawaii and is a production of SONY/AFFIRM FILMS.

“This is a new step in my life to have a movie made about my family!  Being a part of the production was really fun and interesting. Alana Blanchard and I did some stunt surfing for our characters, which was really fun,” Bethany recently stated. “I’m so glad to have Rip Curl apart of the movie and keeping the movie core! They have been apart of my life since I was ten years old so its a huge blessing to keep it real.”

While Bethany won’t be doing any acting (Anna Sophia Robb to play Bethany and Lorraine Nicholson to play Alana Blanchard), both her and Alana will be taking on “stunt duties” by surfing for their characters. Quite simply, only Bethany Hamilton and Alana Blanchard are at the performance level to represent themselves.

Rip Curl is both honored and excited to partner with Bethany, who has been a Rip Curl surfer for 10 years, on the making of this amazing production, but also to support her as she strives for 2011 ASP Women’s World Tour qualification.

For more information on SOUL SURFER, please visit www.soulsurferthemovie.com or www.bethanyhamilton.com

For additional media inquiries, please contact Rip Curl marketing coordinator Chelsea Johns: cjohns@ripcurl.com

story via ripcurl

Kelly Slater (USA), 38, former nine-time ASP World Champion, has claimed his fourth Rip Curl Pro Bells Beach presented by SNICKERS title over reigning two-time ASP World Champion Mick Fanning (AUS), 28, in clean three-to-four foot (1 metre) waves at the backup venue of Johanna Beach.

The second stop on the 2010 ASP World Tour, the Rip Curl Pro Bells Beach was completed over four different venues this year, with Round 1 at Bells Beach, Round 2 at Thirteenth Beach, Round 3 and the opening half of Round 4 at Winkipop before the final day was completed at Johanna Beach.

Following a relatively slow start to the highly-anticipated Final, Fanning unleashed with a 7.17 to take the lead. The lightning-fast Australian strung together a series of high-speed maneuvers to pull ahead and put the Floridian on the ropes.

However, Slater would answer back with an incredible Alley-oop aerial maneuver, boosting so high his feet separated from his board before he recovered for an 8.93. Slater then paddled out into another excellent wave, scoring an 8.10 to bring his total to 17.03 out of a possible 20  a lead that Fanning would not surpass.

“It was a lot more difficult than it looked out there,” Slater said. “The tide came up and the takeoff was a lot deeper than we thought it would be. I was getting bumped and bounced and falling, and I had five or six waves before I got something going. On that 8.93, I was up in the air and when I landed, I kind of fell on my butt and did the one-footed shuffle, but I recovered there. Then I paddled straight into that second wave and that was it.”

story via asp