Rip Curl and Skullcandy have teamed up to rally around mutual teamrider and 2x ASP World Champion, Mick Fanning, to launch the first Signature Audio-Enabled Hoodie, boasting two removable speakers in the hood. The hoodie, designed and developed from start to finish with Mick’s input, is a lightweight fleece with an MP3 player pocket plug-in, and is a true reflection of Mick’s taste.

“Being able to work with my different sponsors to collaborate around a unique product to the market has been really exciting,” Fanning said regarding the collaboration. “I hope people dig the hoodie and dial in a good soundtrack for while they wear it!”

The campaign was shot on location in New York City by Steve Sherman this past September amidst the packed streets near Times Square. The video and full photo gallery can be viewed on the product website : www.ripcurl.com/fanningcollab

The official product launch party ensued the night of November 3 at John Colins Lounge in conjunction with the 2011 Rip Curl Pro Search Somewhere in San Francisco. Retailers, media, VIPs, and ASP World Tour surfers alike congregated to have some drinks, hit the dance floor, and support Mick with the launch of this collaboration.

The signature hoodie is available at limited specialty retailers nationwide, and more information is available at both www.ripcurl.com/fanningcollab and www.skullcandy.com/fanningcollab

original story from ripcurl

After having proven to be a successful concept store in Mall of the Emirates, local owners and operators Al Boom Marine, selected the new Mirdif City Centre as the perfect location for the second Rip Curl store in the region.

“Because of the brand’s international popularity, both tourists and local residents alike, enjoy shopping at these colorful stores and the brand is not only about surfboards and wetsuits, the product offering is much wider than that featuring surf wear, watches, surf accessories and even mountain wear.

“Rip Curl has truly become a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain,”  says Steven Holbrook, CEO of Al Boom Marine.

in the sixties in Australia, Rip Curl has earned its reputation as the world’s leading surfing wetsuit brand. Yet today the brand is about so much more than wetsuits and surf boards as this bright and colorful new Rip Curl Store in Mirdif City Centre is testament to.

www.ripcurl.com

story via surfersvillage

Former NSSA National Champion, the 2008 ASP World Junior runner-up, 2009 WQS ranked # 14, and Rip Curl team rider, Bethany Hamilton, will have a theatrical film released tentatively late 2010 based on her inspirational and courageous story.

See post on film set

It’s been over six years since Bethany lost her arm in a shark attack that changed her life forever. Since then, Bethany has inspired millions of people around the world, as she has not only continued her dream of becoming a world-class professional surfer, but she has overcome all obstacles to become one of the most well-rounded female surfers in the world. From towing into 20-foot Jaws waves to proving a consummate competition threat in any conditions, Bethany’s unfathomable journey has led to the production of SOUL SURFER, a theatrical film based on Bethany’s life.

With a star-studded cast including Dennis Quaid, Helen Hunt, Anna Sophia Robb and Carrie Underwood, amongst others, filming has just completed in Hawaii and is a production of SONY/AFFIRM FILMS.

“This is a new step in my life to have a movie made about my family!  Being a part of the production was really fun and interesting. Alana Blanchard and I did some stunt surfing for our characters, which was really fun,” Bethany recently stated. “I’m so glad to have Rip Curl apart of the movie and keeping the movie core! They have been apart of my life since I was ten years old so its a huge blessing to keep it real.”

While Bethany won’t be doing any acting (Anna Sophia Robb to play Bethany and Lorraine Nicholson to play Alana Blanchard), both her and Alana will be taking on “stunt duties” by surfing for their characters. Quite simply, only Bethany Hamilton and Alana Blanchard are at the performance level to represent themselves.

Rip Curl is both honored and excited to partner with Bethany, who has been a Rip Curl surfer for 10 years, on the making of this amazing production, but also to support her as she strives for 2011 ASP Women’s World Tour qualification.

For more information on SOUL SURFER, please visit www.soulsurferthemovie.com or www.bethanyhamilton.com

For additional media inquiries, please contact Rip Curl marketing coordinator Chelsea Johns: cjohns@ripcurl.com

story via ripcurl