O’Neill’s first-ever earth-conscious collection, Eco’Neill, made its debut on 4.22.10 in collaboration with j.k. livin artist MISHKA @ Saturdays Surf NYC in the heart of SoHo*. The intimate cocktail party and preview event for the Spring 2010 Men’s Collection welcomed fashion, music and lifestyle media, industry execs and trendsetters to the coolest art-gallery-turned-boutique location on Crosby Street.
Guests checked out the clothes and silent auction items, ranging from a signed Jordy Smith surfboard, TAYLOR guitar, j,k. livin shirt autographed by Matthew McConaughey, surf lessons with O’Neill rider Cory Lopez, a trip for two to Hawaii, and more.
Gourmet hot dogs, Vita Coco water and cocktails were served, while Mishka performed a very cool acoustic set featuring tracks off his newly released album “Talk About”on the outdoor patio. The show was streamed LIVE on O’Neill’s facebook page for those unable to enjoy it in person – facebook.com/ONeill
A variety of men’s ECO’Neill styles hitting stores this week were on display including soft bamboo beanies, graphic tees, eco wetsuits, signature 1952 Heritage Logo tees made of organic slub, eco twill khakis, organic flannels, and “green jeans.”
With an epic storm fast approaching, the surfers indulged in the clean, fast, heavy waves of this second day of competition at the O’Neill Cold Water Classic South Africa.
Back at Misty Cliffs, with a cleaner but similar size swell to yesterday, it was the 16 year old Hawaiian surfer John John Florence who had the crowds gathered on the cliffs above cheering loudly as he got a barrel on almost every wave he took off on.
His final ride, as he tucked into his last barrel of the day, earned him the highest wave score of the competition so far – a 9.6.
“It was good out there today,” said John John. “I was battling against Hedgy and saw this big wave come in at the end and just went for it.”
It was the final two waves of John John that nudged former World Tour surfer Nathan Hedge out of this third leg of the O’Neill Cold Water Series as the event moved into the round of 64.
“I don’t usually like when it is that close,” said John John on his battle with Nathan. “I usually get really nervous, but today it worked out ok.”
Nathan’s surprise exit as he battles through a back injury opens up the CWC Series ranking list and the chance of the $50,000 prize money that little bit more, as the Australian surfer had been sitting in fourth position following Tasmania and Scotland.
Adam Melling Wins the O’Neill Cold Water Classic Scotland (May 5th, 2009). Stepping up, pushing pass his history of 2nd place finishes and competing in the farthest north surf contest, he earns $50,000.
