Firewire is rolling out a new online 3D custom surfboard design program that lets consumers create their own custom board and view it before ordering. Developed by SHAPELOGIC and Firewire’s CAD team, the software promises to reinvent the custom ordering process. The boards will be sold through Firewire retailers. CEO Mark Price walks us through the new program.

story via transworld

Firewire Surfboards CEO Mark Price on the cover of Entrepreneur Magazine’s July 2009 issue. The article and cover of the magazine touts Firewire’s innovative style of shaping and how it’s changing the way boards are made.

“Competitive surfing was once about carving the surface of a wave; now the sport is heading “above the lip”-in the air-where skate-style moves are becoming de rigueur for a new generation of riders… Firewire is aiming its manufactured boards at daily surfers.”

check out more at firewire’s site

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