Toes on the Nose recycles
sailboat sails to make boardshorts 0
Laid back surf-inspired apparel company Toes on the Nose introduces limited edition, U.S.-made board shorts crafted entirely of discarded sailboat sails for their summer 2010 collection.
The “2nd Wind Project” is Toes on the Nose’s personal effort at reducing the carbon footprint of old discarded sailboat sails. The recycled sailcloth is used to produce handmade, limited edition board shorts, board bags and beach bags that are manufactured entirely in California.
Each garment, individually, uniquely, and locally crafted, results in a higher-than-average traditional board short cost, retailing between $95 to $125. Customers however, are happy to pay the premium for its distinctiveness. Production of these one-of-a-kind board shorts, board bags and beach bags are already in the works and will be available soon.
The 2nd Wind Project was released in January at Orlando, Florida’s Surf Expo and at the recent Outdoor Retailer show in Salt Lake City, Utah. Orders are coming in from boutiques, sailing clubs and surf shops across the United States, Hawaii and throughout the Caribbean.
“The 2nd Wind Project gives us a chance to use recycled material in creating unique, one-of-a-kind pieces to incorporate into our collection,” said Richard Allred, Toes on the Nose president. “As a company dedicated to the art of surfing, it is important for us to do our part in keeping our oceans and earth clean.”
