Tag Billabong

Perrow Wins Billabong Pipe Masters, Florence Takes Vans Triple Crown 0

Kieren Perrow (AUS), 34, has won his inaugural ASP World Tour event, taking out the Billabong Pipe Masters in Memory of Andy Irons over fellow countrymen Joel Parkinson (AUS), 30, in four-to-six foot waves. John John Florence (HAW), 19, also found his way to the podium as the overall winner of the 2011 Vans Triple Crown.

Perrow, who finished runner-up to Jeremy Flores (FRA), 23, in last year’s Billabong Pipe Masters, returned to form again this year and charged the massive Pipeline conditions on the opening two days of competition to solidify his position on the 2012 ASP World Tour. The Australian was equally deadly in the smaller conditions on the final day and commanded the Final against Parkinson in a backdoor shootout to secure his maiden ASP World Tour victory.

read more at aspworldtour

Billabong To Acquire Becker Surf and Sport 0

Billabong International Limited today announced it has reached agreement to acquire the Southern California surf retailer Becker Surf and Sport.  The acquisition includes Becker’s five brick and mortar retail stores and the beckersurf.com online business, but does not include the Becker Surfboards arm of the business.

Billabong North America president, Paul Naude, said Becker is an iconic surf retailer and holds a distinguished place in the surf industry. “Becker is a name that has been synonymous with surf since the 1970s and, as both a brand and a retailer, it has helped shape Californian surf culture,” said Mr Naude.

“Billabong looks forward to preserving the Becker heritage and growing the speciality boardsports retail channel to ensure premium brands can continue to deliver an authentic experience to the end consumer.” Dave Hollander, co-founder and president of Becker, said Billabong and Becker had a mutual respect for one another’s place in the industry and a shared vision about the future of surf retailing.

“Paul and I have been friends for years and we have always discussed the future of the industry and boardsports retailing and have a common goal to ensure specialty retail remains intact,” he said.  “We were looking for a strong partner to take the Becker brand to the next level and Billabong is a perfect fit.

“Billabong, through Paul, understood that we wanted to keep the surfboard name and manufacturing. They understood how important it was to keep that part of our heritage in the families that have owned it for 30 years. “That was a big deal for us and few others would have understood the dynamics of this in relation to the big Becker picture.”

Becker Surf and Sport and the online business will both continue to operate as multi-branded retailers. The acquisition price was not disclosed.

story via Transworld

Perfect Scores and Upsets Abound as Billabong Pro Jeffreys Bay Cranks 0

JEFFREYS BAY, South Africa (Tuesday, July 14, 2009) – High drama and excellent scores were the order of the day as rifling six-to-eight foot (2 – 2.5 metre) surf poured through South Africa’s most iconic lineup for Rounds 2 and 3 of the Billabong Pro Jeffreys Bay.

Event No. 5 of 10 on the 2009 ASP World Tour, the Billabong Pro Jeffreys Bay witnessed the ASP’s top seeds hit the water today, posting the highest scores of the event mixed in with some of the biggest upsets, all going down in what some are calling, “the best Jeffreys Bay ever.”

Kelly Slater (USA), 37, reigning nine-time ASP World Champion and four-time past winner of the Billabong Pro Jeffreys Bay (’96, ’03, ’05, ’08), put in an historic performance, netting four nine-point-plus rides in his Round 2 heat to collect the highest heat total of the event, an 18.84 out of a possible 20 (throwing away a 9.23 and a 9.00).

“It was just unbelievable,” Slater said. “The waves were just pumping. I couldn’t get back out there fast enough. It just kept barreling. I went all the way down through tubes and doggy-doored to the end, must’ve gotten like 4 or 5 barrels on that thing. It was a pretty sick wave. I don’t know what else I could’ve done on it. I surfed it as hard as I could. I’m pretty happy. I had a really good heat – that’s the best heat I’ve had this year by a mile.”

Currently ranked 9th on the ASP World Tour ratings, Slater rebounded from three, consecutive 17ths to start the year with a win in Brazil last week before setting the bar today at the Billabong Pro Jeffreys Bay.

“I feel like the current leg we’re competing on is a strong one for me,” Slater said. “I went to Brazil without much motivation, but it turned out to be a good event for me. Now we’re here in Jeffreys where I feel really comfortable and the next events are ones I usually do well at. A lot of guys are surfing good though – Sean (Holmes), Joel (Parkinson), so we’ll take it one heat at a time.”

Michel Bourez (PYF), 23, 2009 ASP Dream Tour rookie, caused the upset of the event today, eliminating former ASP World Champion (2007) and two-time past winner of the Billabong Pro Jeffreys Bay (’02, ’06), Mick Fanning (AUS), 28, from competition in their Round 2 bout. The heat would prove one of the highest-scoring affairs of the event (18.27 – 17.17), with Bourez sealing the win with the event’s first Perfect 10-point ride.

“I was just feeling really good in the water,” Bourez said. “To surf that wave – perfect barrels, long rights – I was definitely ready for that. On my 10, I had just come back from my first wave and was so tired, but I saw that one coming and said that’s the one. It was breaking on the sand, and I got three barrels on it. I was so stoked that I claimed it. I had to!”

Dane Reynolds (USA), 23, 2008 ASP World Tour Rookie of the Year and current ASP World No. 34, put in a sensational Round 2 performance, collecting the event’s second Perfect 10-point ride with some committed forehand hacks before a mind-blowing barrel, en route to eliminating current ASP World No. 8 Jordy Smith (ZAF), 21.

“I kind of started off the heat sitting pretty far up the point,” Reynolds said. “Jordy (Smith) came out and paddled straight by me way up to the top of the point so I was like alright, I’ll just try and get scraps off him. I think that no matter where I surf, anywhere, I like to stay wide I like to see waves coming to me. Even when I’m free surfing, I never sit out the back and wait for sets. I’m always hunting insiders and a lot of the times it messes me up in heats. On that 10, I wasn’t even sure if that was going to be a good wave. I had priority and got to the bottom and you could see it lining up for days – I knew it was going to be good from there.”

REMAINING BILLABONG PRO JEFFREYS BAY ROUND 2 RESULTS:
Heat 3:
Dean Morrison (AUS) 13.83 def. Jeremy Flores (FRA) 13.33
Heat 4: Nathaniel Curran (USA) 11.50 def. Adriano de Souza (BRA) 8.43
Heat 5: Bobby Martinez (USA) 15.83 def. Roy Powers (HAW) 7.50
Heat 6: Ben Dunn (AUS) 15.73 def. Tom Whitaker (AUS) 5.20
Heat 7: Kieren Perrow (AUS) 13.10 def. Kekoa Bacalso (HAW) 10.87
Heat 8: Joel Parkinson (AUS) 16.90 def. Heath Joske (AUS) 7.83
Heat 9: Sean Holmes (ZAF) 18.60 def. Taj Burrow (AUS) 9.33
Heat 10: Mick Campbell (AUS) 13.50 def. Tim Reyes (USA) 11.17
Heat 11: Michel Bourez (PYF) 18.27 def. Mick Fanning (AUS) 17.17
Heat 12: Dane Reynolds (USA) 17.83 def. Jordy Smith (ZAF) 13.90
Heat 13: Kelly Slater (USA) 18.84 def. Nic Muscroft (AUS) 9.34
Heat 14: Taylor Knox (USA) 16.43 def. Chris Ward (USA) 12.66
Heat 15: Bede Durbidge (AUS) 17.50 def. Greg Emslie (ZAF) 16.00
Heat 16: Damien Hobgood (USA) 11.83 def. Chris Davidson (AUS) 11.00

BILLABONG PRO JEFFREYS BAY ROUND 3 RESULTS:
Heat 1:
Kai Otton (AUS) 14.60 def. C.J. Hobgood (USA) 10.17
Heat 2: Dean Morrison (AUS) 17.63 def. Nathaniel Curran (USA) 11.57
Heat 3: Bobby Martinez (USA) 15.00 def. Ben Dunn (AUS) 12.50
Heat 4: Joel Parkinson (AUS) 18.50 def. Kieren Perrow (AUS) 12.33
Heat 5: Sean Holmes (ZAF) 15.50. Michael Campbell (AUS) 13.57

REMAINING BILLABONG PRO JEFFREYS BAY ROUND 3 MATCH-UPS:
Heat 6:
Michel Bourez (PYF) vs. Dane Reynolds (USA)
Heat 7: Kelly Slater (USA) vs. Taylor Knox (USA)
Heat 8: Bede Durbidge (AUS) vs. Damien Hobgood (USA)

full story at ASP