ASP Announces Michael Lynch
as New Chief Marketing 0
Association of Surfing Professionals (ASP) International announced today the appointment of Michael Lynch as its Chief Marketing and Revenue Officer. Lynch joins ASP shortly after the organization announced Paul Speaker in the role of ASP Chief Executive Officer. Together they will work to build surfing’s new global sports league.
In his new role, Lynch will be responsible for helping the organization optimize its growth potential worldwide and specifically manage all ASP marketing, communications and sponsorship activities for professional surfing’s governing body. As 2013 is a transitional year, Lynch and other ASP executives will use this season to focus on data-gathering, analysis and preparation as they build toward the 2014 ASP World Championship Tour (WCT) launch.
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