Reebok vets launch Boston startup offering cold-water surfing gear 0
The Right Collective, a Boston-based startup founded by two former Reebok executives, is aiming to take its line of cold-water surfing gear and apparel to retailers around the Northeast in coming months.
The company launched its first products — including rash guards, long-sleeve t-shirts and hooded sweatshirts — in December at the Nor’Easter Surf Shop in Scituate.
The products, under the brand name Surf Right, aim to capture the mood of surfing in New England in the winter, say the company’s co-founders, Michael Schaeffer and Marcus Wilson.
“To put on a wet suit and surf when it’s 15 degrees outside — you must really love surfing, or be a little crazy — or both,” Wilson said. “There’s something very, very powerful about having that kind of passion.”
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