Watch It Live: http://www.nikelowerspro.com/live/

It’s PRIME time! The highly anticipated ASP PRIME Nike Lowers Pro begins tomorrow, May 1, 2012 at Lower Trestles and with back-to-back south swells forecasted to deliver consistent waves throughout the entirety of the waiting period, this year’s Nike Lowers Pro has all of the ingredients for a historic event. With several ASP Top 34 surfers and the finest up-and-comers the world has to offer descending upon one of the world’s most high-performance waves, the Nike Lowers Pro is one event that usually witnesses surfing rise to the next level year after year. Tune in for all of the LIVE action this week!

Santa Cruz surf culture is so loved by locals that many became teary in yesterday’s ceremony, which honored and pledged to protect it—on a global level.

Coastal organizations, local surf lovers and legends, and politicians met above the famous break at Steamers Lane yesterday, for Santa Cruz’s WSR dedication, along with dozens of locals, old surf memorabilia and a fleet of “Woodies” glistening in the sun.

The World Surfing Reserve was founded in 2009, by a group of international surfers, environmentalists and scientists, led by Save the Wave and NSR Aurstralia. Its mission is one of extreme foresight, aiming to protect the world’s best breaks at all costs. Afterall, incubating and embracing surf culture aids the coastal regions environmentally as well as economically, a point that Santa Cruz city council member John Leopold made in a speech at Pleasure Point earlier in the day.

Santa Cruz is the fourth World Surfing Reserve on the globe, alongside: Malibu, U.S. Ericeira, Portugal; and Manly Beach, Australia.

read more at santacruz.patch.com