Surf Research Center Opens At San Diego State University 0
The California city that inspired “Fast Times at Ridgemont High,” the 1982 comedy film that did much to propagate the laid-back surfer image, is now home to the world’s first Center for Surf Research. And, no, it’s not a clever way for college kids to earn their degrees by hanging out at the beach.
Jess Ponting has heard those jokes. A sustainable tourism professor, he recently founded the first-of-its-kind institute at San Diego State University with the aim of building a database and spreading awareness about what has evolved from a beach counterculture to a multibillion dollar global industry, with both positive and negative impacts. Ponting was amazed to find how little research and critical analysis exists on the surf industry
“We want to quantify exactly what we’re dealing with,” said Ponting, who, on the university’s web site, sports a suit-and-tie while holding a surf board. “I think it’s way bigger than anybody gives it credit for, but no one has taken it seriously enough to look at it before.”
Decades ago, long-haired surfers chasing isolated ocean peaks far from the crowded beaches of Australia and California stumbled into remote villages from Indonesia to Latin America and kicked off the global phenomenon. Today, so many surfers are traveling the globe in pursuit of that perfect swell that surf tourism is being seen as a top income-generator for nations from Papua New Guinea to Liberia, Ponting said. Even China has created a so-called Minister for Extreme Sports to dive in on the booming business.
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