O’Neill Launches Biographical Book, “Jack O’Neill: It’s Always Summer on the Inside” 0
The maverick, the pioneer, the legendary man behind the wetsuit and first surf shop, Jack O’Neill, celebrates 60 years of pioneering a revolutionary brand that changed the surf industry forever. O’Neill will be releasing a biographical coffee table book following the journey of the man whose passion drove him to create an innovative suit that allowed surfers to be the first in the icy waters of the San Francisco Bay and the last out.
The 256-page, hardcover book written by Drew Kampion and published by Chronicle Books will be released on oneilleshop.com and other selected retail shops starting October 1. “Jack O’Neill, It’s Always Summer on the Inside,” will retail for $40 USD with a portion of sales going to Jack’s own non-profit environmental education program, O’Neill Sea Odyssey.
In 1952, Jack O’Neill opened the doors to the world’s first surf shop offering wetsuits, surfboards, surf wax, travel bags, and more. Originally located in his garage, the successful O’Neill shop was relocated from his home, to San Francisco where the business began to boom, to finally Santa Cruz simply because according to Jack, “it had the best waves in California.” The O’Neill Surf Shop is still located at 41st Avenue in Santa Cruz, California.
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