Surfboard Market Adapts To Survive Downturn – by Transworld 0
[The April issue of] TransWorld Business takes a look at the state of the surf hardgoods market, checking in with the industry to see how surfboard sales are faring.
The past five years have been tumultuous for surfboard manufacturers. All markets naturally ebb and flow, but the ripples that formed in the
wake of Clark Foam’s closure in December 2005 quickly turned into waves. For many surfboard builders, dodging and duck-diving the formidable set of challenges that ensued has taken a toll.That being said, there appears to be a lull on the horizon. After three years of retailers reporting being over inventoried with surf hardgoods, the tide seems to have begun its turn. According to a survey of 75 of the leading surfboard retailers in the U.S., 76 percent described their current surfboard inventory as either about right, slightly under-stocked, or under-stocked. Of the remaining 24 percent, 22 percent said they are only slightly overstocked, leaving a mere two percent in the flooded category.
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