Patagonia launches revamped
Footprint Chronicles site 0
Patagonia said that on June 19 it launched a revamped Footprint Chronicles website with a new format that expands upon the company’s social practices. The Footprint Chronicles is an interactive mini website that reveals to consumers the good and the bad involved in manufacturing outdoor clothing.
The revamp adds the environmental footprint of 166 individual products to their website, becoming the only apparel manufacturer in Europe to offer the public such broad transparency regarding products’ impact on the earth. The updated website also offers live comments posted on Patagonia’s blog (the Cleanest line) about the Footprint Chronicles and hosts a new 15-minute video about Patagonia’s social responsibility efforts.
“We believe it’s important for our customers to know the true environmental and social impact of a garment they purchase,” said Casey Sheahan, president and CEO of Patagonia. “The Footprint Chronicles allows us to do this publicly – and helps our customers make better purchasing decisions.”
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