New Vans Americas President 0
More restructuring at VF:
Kevin Bailey has been named president of Vans Americas.
Bailey used to run Vans’ retail division and was a key executive during the company’s turnaround years of 2002-03, Steve Murray, president of VF’s Action Sports Coalition told me this morning.
“As you know, over the past few years Vans has grown strongly in both size and complexity and we feel it’s the right time to add to our leadership team,” Steve said via email.
Bailey career has included stints at Lucky, Nike and American Eagle.
Steve, who previously served as Vans president, will now focus more deeply on the Action Sports Coalition, which currently includes Vans and Reef, he said.
Key areas he plans to focus on include “long term strategy, brand and product extensions, supporting our international regions better, getting after the China market, exploring new acquisitions, people development, organizational design etc.,” he said.
Vans has been one of VF’s strongest performers and has continued to post strong results even during the recession.
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